BackSoutheast Asia
AppleInVue

Apple South-East Asia Account Plan

Strategic Account Plan 2026

January 2026

Store Network
~2,000

Points of Sale across Southeast Asia

VIP: Vietnam, Indonesia, Philippines
2026 Sales Target (Internal)
$1.41M

Estimated annual volume: $1.6M

Current suppliers: LHT, Sitrus
Primary Solutions
S960 / MagStand

+ Zips & IR4 Key ecosystem

$1,265 potential per store
Account Context

Account Profile

  • Account: Apple South-Asia
  • Territory: Southeast Asia (Thailand, Vietnam, Malaysia, Indonesia, Philippines)
  • Current Suppliers: LHT, Sitrus and others
  • Estimated Annual Volume: $1,600,000
  • Programs: MB AAR, Carrier Core, Mono Brand, APP Core

Strategic Opportunity

  • • Apple expanding aggressively in VIP countries (Vietnam, Indonesia, Philippines)
  • • New "APP Core" format being piloted — potential MagStand opportunity
  • • Apple holds InVue accountable for delivery, not our partners
  • • Smart Locks endorsement for Mono Brand stores in progress
  • • Stock readiness and frictionless collaboration are key differentiators
Key Account Sales Milestones
Store Research CompleteWIP
Strategic Worksheet A to B CompleteWIP
Decision Makers EngagedDone
Challenger Presentation / Virtual RoadshowNot done
ROI Value Calculations / Model / QuotationNot done
Store TestNot done
InVue Product RolloutNot done