Account Profile
HomePro Thailand
Thailand's #1 Home Improvement Retailer (126+ stores)
New Prospect2026 Revenue Target
$500K
Zips: Power Tools $250K + Smart Home $150K + Connected $100K
Greenfield OpportunityGrowth Opportunity
6,300+
Total Zips positions across 126 stores
50 positions/store avgAccount Overview
Home Product Center PCL (SET: HMPRO)
Company:
Home Product Center PCL — Thailand's largest home improvement retailer
Revenue (2024):
THB 67 Billion (~$1.9B USD)
Store Network:
126+ stores (HomePro, HomePro S, Mega Home)
Parent Company:
Subsidiary of Central Retail Corporation
Key Categories for Zips:
Power Tools, Smart Home, Connected Home, Premium Electrical
Current Security:
None — all merchandise fully unsecured on open display
Brands at Risk:
DeWalt, Makita, Bosch, Stanley, Black+Decker, Rowel, Starke
InVue Solution:
Zips Flex Sensor (drills), Zips Sensor (boxed), Zips Hub (zone management)
Challenger Sale Milestones
Store Research CompleteDone
Strategic Worksheet A to B CompleteWIP
Decision Makers EngagedNot done
Challenger Presentation / Virtual RoadshowNot done
ROI Value Calculations / Model / QuotationNot done
Store TestNot done
InVue Product RolloutNot done