Total Points of Sale across Indonesia
SES: ~300 | CE Multi-brand: ~700 | Operators: 500+12-month sales opportunity (UBP + Recoilers)
Est. Annual Volume: $400-700KCurrent security solutions supplier
SEIN is extremely price-sensitiveSamsung Indonesia uses multiple channels to sell phones, with CE retailers having more influence than operators. The most prominent CE retailer is Erajaya Group, which operates both mono-brand (SES via NASA) and multi-brand (Erafone) concepts. SEIN is extremely price-sensitive, currently using Kumoh and Chinese security solutions.
Key Insight
InVue security is already used for all brands in Erafone stores EXCEPT Samsung. The Erafone 3.0 concept (15 stores) and new Erafone Blue concept both use InVue for all phones including Samsung — demonstrating a path to broader adoption.
| Channel | Stores | Description | Opportunity |
|---|---|---|---|
| Samsung Experience Stores (SES) | ~300 | High-end mono-brand stores in mid/upscale malls | High |
| CE Multi-brand (Erafone) | ~700 | Predominantly Erajaya Group multi-brand concept | High |
| Operators | 500+ | Telkomsel (~450), Indosat (~200-300 POS) | Medium |
| Warung Mobil (Street-level) | ~10,000 | Low-end street level point of sales | Low |
PoC Recoiler with GDS Mat Finalized
DoneDecision Makers Identified
WIPPresent PoC to SEIN
Not doneUPB Trial with SEIN Team
Not doneSamsung Tablets Test (6-position)
Not doneInVue Product Rollout
Not done